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Well this did not take long

Started Sep 16, 2021 | Discussions thread
olstrup Veteran Member • Posts: 4,167
Re: "... received more orders than anticipated..."
4

archerscreek wrote:

If Canon needlessly increased their manufacturing capacity (additional factory footage, equipment and labor expenses) to meet the initial demand at product launches, it would 1) raise initial costs and 2) would be wasted down the line when demand waned. And Canon knows the temporary increased capacity is needless because the waiting consumers will still be around 3 to 6 months from now. Sure, some might not wait, but the lost sales aren’t enough to offset the increased expenses in their calculations.

But yeah, no doubt these companies already know what’s going to happen sales wise and spin the shortages for free publicity. I think it makes good business sense on both ends.

You beat me to it.

It has been this way with all the manufacturers for decades. I remember that it took Leica almost a year to clear the backlog when they introduced the M6 back in the mid 1980s (at a point when they were financially strained). It also happened when I bought my Nikon D100, D300 and D700.

It would indeed be bad business wise for the manufacturers to end up with surplus production capacity in a few months when the initial order rush is over.

A little patience is often good for the buyer. Some head scratches and annoyancies may be avoided, if the purchase is postponed to after the first or second firmware revision.

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"Sharpness is a bourgeois concept." (Henri Cartier-Bresson)

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