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Well this did not take long

Started Sep 16, 2021 | Discussions thread
archerscreek Contributing Member • Posts: 933
Re: "... received more orders than anticipated..."
5

If Canon needlessly increased their manufacturing capacity (additional factory footage, equipment and labor expenses) to meet the initial demand at product launches, it would 1) raise initial costs and 2) would be wasted down the line when demand waned. And Canon knows the temporary increased capacity is needless because the waiting consumers will still be around 3 to 6 months from now. Sure, some might not wait, but the lost sales aren’t enough to offset the increased expenses in their calculations.

But yeah, no doubt these companies already know what’s going to happen sales wise and spin the shortages for free publicity. I think it makes good business sense on both ends.

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