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Well this did not take long

Started Sep 16, 2021 | Discussions thread
Marco Nero
Marco Nero Veteran Member • Posts: 7,582
"... received more orders than anticipated..."
3

As I have stated on previous occasions, Canon have taken a leaf out of Apple's marketing playbook:
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By hyping new products and then deliberately under-supplying (yes, that's exactly how it works), they can drive up demand to ridiculous levels which then increases media coverage and public discussion, which then attracts even more attention and drives up demand further. 
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They did this with the release of the R cameras, all of them... including RF adapters, RF lenses and EOS R camera bodies (especially the R5 and R6).  If you don't believe this, then you must accept that they were "caught with their pants down" on just about every single product bought to market in the last few years... including batteries and spare parts.
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This is a well known marketing technique that was pioneered by Apple when releasing new products.  The usual claims of "we have received more orders than anticipated" line is the same excuse trotted out in the past.  The method is surprisingly effective. 
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But both Apple and Canon have very capable customer and market research - which they indulge in whenever they release new products.  They tend to know exactly how many products will be needed and how strong the demand is, long in advance of release.

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Regards,
Marco Nero.

 Marco Nero's gear list:Marco Nero's gear list
Canon EOS M6 Canon EOS Ra Canon EOS R6 Canon EF-M 32mm F1.4 Canon RF 85mm F1.2L USM +20 more
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