Are you fed up with the ever increasing cost of Canon gear?

Rock and Rollei wrote:

Steve W wrote:

The issue with EF and RF is the same in trying to support both a $800 to $7000 (EOS R1) with the same family of lenses. Without real third party partners Canon has gotten themselves stuck trying to support three tears of lens quality and only has resources for two and for money that just doesn’t cut it. And its a shrinking market on top of that.

This is not a problem Sony has. Nikon chose another approach with trying to deliver a really nice f/1.8 and f/4 family from the start. It’s actually the same approach Sony took at the start of their full frame development and with five more years of lead time it payed off and they enlisted third parties. They have at least 7-9 partners.

So Canon is mostly producing Premium+ and budget IMHO. Not what a large diverse base needs with an RP, R, R6, R5, R3 and next year an R1 maybe. Som even say they want to introduce a body below the RP.

—
Two things are infinite: the universe and human stupidity; and I’m not sure about the universe! - Words to live by. Albert Einstein

"Third party partners"? That's not the way Canon sees them. "Third party parasites" would be closer to their view. They want to keep lens sales to themselves, not donate that profitable business to others. They don't see not having them as a problem, they will see Sony having them as very much a problem for Sony when it comes to trying to make their business profitable. 7-9 "partners" would be Canon's idea of absolute hell.

And that is why Canon is a more expensive system. In today’s business climate you really need to take a pro-active approach to managing your business relationships. Sonys been able to use its partners to move from lower than 5th to 2nd in digital camera space with the approach they took. Not something to take lightly. It certainly has Canon’s attention for sure.