Fuji prepping an X exit strategy?

Started 5 months ago | Discussions thread
Robert Seso Junior Member • Posts: 47
Re: FF and the price of lenses

KariP wrote:

Robert Seso wrote:

The entire APS-C market will implode over the next three to five years and most vendors will likely abandon it one by one. I’d be surprised if in 2025 there’s anyone left developing new APS-C gear, and already today, Fuji seems to be the last one still investing into high end APS-C cameras and lenses, others have already either fully shifted their focus to full frame or offer only entry to to mid level APS-C equipment. And if the rumors about the upcoming Canon $799 full frame camera are even nearly true (https://www.canonrumors.com/canon-aiming-for-a-799-full-frame-camera-cr2/), that might be the last nail in the APS-C’s coffin.

For someone just starting out building a system, there is no point to go with APS-C any more and without a steady flow of new customers, the whole APS-C market will simply disappear over time.

As for Fuji - all their premium cameras and lenses are neither much cheaper, nor much lighter or smaller than the equivalent FF counterparts, so there goes one more advantage of APS-C (the Sony A7III with the 24-70 F4 is cheaper and weighs the same as X-T4 with 16-55 2.8). The cheaper models are smaller and lighter, but likely don’t generate enough money to justify further investment.

So basically the same thing that’s happening to Olympus and the MFT today, will happen to Fuji and the APS-C a few years down the road. No one knows how exactly how this will go, but the fact that Fuji recently opened their lens interface to 3rd parties like Tamron, Viltrox/Tokina and likely Sigma might be the signal that they will no longer invest much in new 1st party lenses and the first step of this exit strategy.

Whether they will completely abandon their photo business is open though, the GFX will likely always stay a niche with very limited growth potential, so it might just die a silent death alongside the APS-C, we’ll see.

Perhaps camera makers who make also -or especially - lenses would like to stop making APS C cameras. The big question is: can photographers afford it ? Or how many can afford a comprehensive FF lens system...

For example the price level of new CanonR lenses will make it difficult for an amateur to finance a new FF system.

We will see a number of sub-$1000 FF cameras coming to the market in the next couple of years which, when combined with a large selection of 3rd party lenses from Sigma, Tamron and others will be the new entry point. Anything below that will likely be taken over by mobile phones.

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