Fuji prepping an X exit strategy?

Started 5 months ago | Discussions thread
Robert Seso Junior Member • Posts: 47
Re: Fuji prepping an X exit strategy?

The entire APS-C market will implode over the next three to five years and most vendors will likely abandon it one by one. I’d be surprised if in 2025 there’s anyone left developing new APS-C gear, and already today, Fuji seems to be the last one still investing into high end APS-C cameras and lenses, others have already either fully shifted their focus to full frame or offer only entry to to mid level APS-C equipment. And if the rumors about the upcoming Canon $799 full frame camera are even nearly true (https://www.canonrumors.com/canon-aiming-for-a-799-full-frame-camera-cr2/), that might be the last nail in the APS-C’s coffin.

For someone just starting out building a system, there is no point to go with APS-C any more and without a steady flow of new customers, the whole APS-C market will simply disappear over time.

As for Fuji - all their premium cameras and lenses are neither much cheaper, nor much lighter or smaller than the equivalent FF counterparts, so there goes one more advantage of APS-C (the Sony A7III with the 24-70 F4 is cheaper and weighs the same as X-T4 with 16-55 2.8). The cheaper models are smaller and lighter, but likely don’t generate enough money to justify further investment.

So basically the same thing that’s happening to Olympus and the MFT today, will happen to Fuji and the APS-C a few years down the road. No one knows how exactly how this will go, but the fact that Fuji recently opened their lens interface to 3rd parties like Tamron, Viltrox/Tokina and likely Sigma might be the signal that they will no longer invest much in new 1st party lenses and the first step of this exit strategy.

Whether they will completely abandon their photo business is open though, the GFX will likely always stay a niche with very limited growth potential, so it might just die a silent death alongside the APS-C, we’ll see.

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