Well E-P7 is here today!

Olympus has gotten smart.

in the United States of America today, there is a bigger run on any firearm, ant piece of fishing equipment, any new car or truck, and any and all adult toys, since the end of World War Two.

This is a seller’s market for adult toys, like Olympus MFT cameras.

This Christmas season in America will blow out any imaginable record.

The European P7 is a test bed for the upcoming American P7 because it comes set on Vivid.

Every devoted American JPEG shutterbug like me eventually sets their Olympus to Vivid.  I’m very glad there is a better in camera RAW converter on the P7 but I’ll never use it.

The blindingly obvious move for Olympus is to launch a new smaller version of the new American P7 with nearly identical specs for half the thousand dollar price of the P7 in time for Christmas giving, on the same day in September.

For Christmas this year,

The top Olympus is the bird shooter M1X

Then below that, the M1 III.

The people that buy those use RAW and post processing.

But for those of us that have Walter Griswald pretensions of loading up the family truckster for vacations,

The JPEG shooters get a thousand dollar M5 Iii or $900 P7 for themselves

and they give away $500 M10 V’s and $450 Pen Lite somethings as Christmas gifts

Olympus might call it a Pen Lite 11, but it should re called a PL-SX1

Another new generation E- Pen Lite 1.

It will sell a million units if they do.