Chip prices keeps Sony from launching new models a rumors says, but why I wonder?

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lattesweden
lattesweden Veteran Member • Posts: 4,561
Chip prices keeps Sony from launching new models a rumors says, but why I wonder?

Ok, so this is a so called "wild" rumor from SAR. But lets pretend it is real.

Then my question is: what would make it better for Sony to wait with the launch of new bodys and instead sell the older ones? Wouldn't higher chip prices also affect those?

Here is the quote from SAR: "I was told that the finalisation of the A7IV got postponed again due to current chip prices. As a result it’s expected the A7IV won’t be released in 2021. Some niche versions / variations of current camera models could be released instead in 2021."

Source: https://www.sonyalpharumors.com/wild-rumors-roundup-a7iv-new-videocamera-macro-gm-lens/

The so called variations the above text talks about I read as more of the "a" versions with slightly improved components like the recent A7RIIIa and IVa, so maybe an A7IIIa etc.

Anyway, to summarize: why would it be better for Sony to keep producing the older bodys than launch new ones, what in such a move could be better from a chip cost perspective?

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Best regards
/Anders
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