Capture One - latest update

IanYorke wrote:

contadorfan wrote:

I don't want to cause no fuss,

but can I buy your Magic Brush

😀

It sounds like an auto selection brush mask,which is a relatively big feature update in a point release of the software. Unless it's just advance marketing for the next major version release in September /October.

Ian

In an interview, a little while ago, the new CEO said that the plan now is to release new features when they are ready to ship and provide updates with new features more regularly. Going from memory, I think he said that customers will start to see this relatively soon and they should expect to see this often after that.

Although, obviously, it could be said that it’s PR speak, companies say this all the time (and I do take things with a pinch of salt) saying something so publicly and not delivering yet isn’t good optics.

With both the subscription model and the perpetual license one, in order to drive revenue, it’s more tempting for punters if there are regular and useful updates. With the current big annual upgrade, Capture One have been offering a discounted upgrade before changes are known but that relies on customers making a buying decision that’s a something of a guess - and suspect there are quite a few who will hold off and update far less regularly and when they do, wait for the next big update. The subscription model is often very successful for companies but offering value is key - more frequent updates can obviously do that.

Speaking as a Capture One user, I’ve been able to justify pre-purchasing the next version blind and at a discount for the last couple of years (I think) because I was confident that there was something that I pretty much thought was a shoo-in (e.g. support for a particular) and that I needed. This year, that’s not the case it’s not a given that I will upgrade - so will be looking with interest!