16-50/2.8 PLM for August launch

Started 3 months ago | Discussions thread
hikerdoc Senior Member • Posts: 2,960
Re: 16-50/2.8 PLM for August launch
1

JeremieB wrote:

asahi man wrote:

https://us.ricoh-imaging.com/product/hd-pentax-da%E2%98%85-16-50mmf2-8ed-plm-aw/

Here it is

The development story site is impressive :

http://www.ricoh-imaging.co.jp/english/products/star_lens/special/sp_da16-50/interview/

"Our users pointed out a number of issues, including these. We felt a sense of crisis because this Star-series lens, which we expected to be the best of all interchangeable lenses, was starting to lose the confidence of its users."

I'm impressed by the bad things they say about the previous model

That is called marketing, “you will never again be satisfied with your older model, must upgrade now!”

More seriously, many interesting info there. I didn't know the position of the lens could have such impact on its operation.

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