Need to do some advertising - just looking for some general advice/tips

Started 2 months ago | Discussions thread
BAK Forum Pro • Posts: 25,631
Two-stage project.

We get paid to give this kind of advice, primarily to lawyers.

And we define advertising pretty broadly, and we often refer to "advertising and public relations" as variations on the same process..

Note that lawyers and photographers are usually generalists who frequently work as specialists.

TWO STAGE PROCESS

I/ Use advertising and public relations to drive traffic to your web site.

2/ Use your web site to convert a prospect to a client.

Note that this two step process is more difficult than it sounds.

In stage 1/ pay attention to Search Engine Optimization.

In stage 2/ make sure your web site has only excellent pictures, sorted in packages and displays that relate to SEO.

Include yourself and your personality in 1/ and 2/.

BAK

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