Nikon is ruled by engineers Locked

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z2122
z2122 Senior Member • Posts: 1,477
Nikon is ruled by engineers

IMHO Nikon is dominated by engineers  -  which is not bad, but it seems that nowadays companies who are dominated by marketing people and designers are more successful. Maybe doninated is not the right word - it should describe who has the decisions at the beginning and at the end of a product development process and what product should be developed at all (and maybe more important  which should not be developed ). Canon brings out very interesting lenses -  new ways of thinking and new possibilities (tilt-Shift lenses with AF,  small and light 600 and 800 f11, small 100-500 f7.1 ...) and Nikon is improving on the existing lens concepts that we had already in the f-mount world.  I don't say that this is bad, but maybe nowadays more is  needed to attract new customers than optimizing the last 10% of sharpness on existing concepts.  I don't know if I would buy a 600 or 800 f11, but I like the idea to try sonething new and to provide some choices for the users (yes , I know, that Nikon provides 3 different 50mm lenses, but this is not that what I mean - it is more from the engineers world - more of the same ). Nikon has the power to surprise and I hope they will do this soon again ....

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