The Market for Powerful Pack Systems

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tugwilson Veteran Member • Posts: 3,179
The Market for Powerful Pack Systems

The received wisdom is that one important market for large pack systems (Profoto Pro-11, Broncolor Scoro and the recently announced Godox P2400) is rental houses and studios. I doubt that they buy the majority of the product but the geographic take-up of a new release of a pack (in this case the Profoto Pro-11) can give an indication of which markets are hottest.

Profoto helpfully provide a list of rental studios offering the recently introduced Pro-11.

Here is the number of such studios by country/region

EU 26 (Germany 6; France, Italy, Spain 4 each; Austria, Sweden, Netherlands 2; Portugal, Finland 1)

China 10

Japan 3

UK 2

Canada 1

Switzerland 1

USA 1

I would not have predicted that.

Edited to add: I've just checked and Lensrentals carry a Pro-11 ($1,204 for 7 days) so I think this must be a list of studios which rent out the kit rather than pure rental houses)

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