What is holding Sigma back with the new Merril(s)?

Started 5 months ago | Discussions thread
D Cox Forum Pro • Posts: 29,405
Re: What is holding Sigma back with the new Merril(s)?

Human Elements wrote:

They want to make $$. I think it's clear that most of the folks here are willing to forgive the quirks and use these strange cameras. But it's equally clear that they aren't for mass consumption. Sigma, for all of their clear love of photography, is a company looking to make a profit. They probably aren't all that interested in investing time and money in yet another "too quirky" sensor.

Unfortunately, their die-hard Foveon fan base probably isn't big enough to be worth catering to. (checks forum activity - nope) They want something that's going to justify all of the R&D they've put into Foveon. Full-frame, even though it's not even that useful in many cases, is what people want. Reliable AF, video, high ISO, etc, is what people want. Sigma's trying to give people what they want because they want to make $$, not cater to weirdos like us who don't mind the drawbacks

But the folks at Sigma are fellow weirdos. 


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