What is Sony doing with their new cameras?

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Valens1 New Member • Posts: 8
What is Sony doing with their new cameras?
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Just curious, Sony seems to be releasing a lot of re-hashed cameras as of late. For example:

A7III ---> A7c

A7S III ---> FX3

A7R IV ---> A7Ra IV

Basically, similar if not same internals in a different camera body. Any idea why they are doing this?

There are a bunch of cameras they used to have, that they basically gave up on updating or people gave up on waiting for (or both). Like the RX1R II and RX10 IV. Plus, they did not provide the new menu system via firmware update on slightly older, existing cameras.

Just curious to hear others' thoughts on the matter. Thx.

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