Canon rumored R7. I'm calling it...

Started 6 months ago | Discussions thread
MikeJ9116 Veteran Member • Posts: 5,976
Re: Canon rumored R7. I'm calling it...

Distinctly Average wrote:

IR1234 wrote:

MikeJ9116 wrote:

Do you realize the two lenses you reference are non-starter lenses for professionals and enthusiasts for BIF, sports etc.? The f/11 fixed aperture and slow as a snail STM focus system these lenses are using is not for serious long telephoto shooters. These two lenses are budget lenses that are mostly for people looking to dabble in long telephoto shooting and are not some foretelling of Canon's intent toward their intentions to put out any camera, APS-C or FF.

Well, let's look at the evidence we have right now:

Canon sell 2 "non starter lenses" that give crop like reach on a budget.

Canon don't sell an APS-C RF mount camera.

You don't like the 600/800s, but apparently they must be selling well enough for Canon not to bother with an APS-C RF mount camera.

You could look at it another way. Canon are at the very early stages of the RF system. The R was a dip in the water for Canon and has tray been usurped by the R5. We have the R6 and the cheap RP. So currently Canon only really have three bodies with a fourth on the way. They are working very hard to migrate from EF to RF and doing a sterling job on the lens front IMO. So priorities have obviously been taken into account and releases have to be in a good order, especially from a marketing point of view.

I don't think a lot of people don't understand the tightrope Canon has had to walk with bringing out the R system.  They needed to first insure the professionals were onboard with transitioning to it from the EF system.  If they weren't willing to make the transition then the R system would basically be DOA.  This meant FF cameras and expensive lenses were the top priority for them to bring to market for the first 3-4 years of the R system's existence.  Plus, I think market forces (mainly pressure from Sony) made them have to launch the R system 1-2 years before they would have liked which further complicated things for them.

With Canon's accelerated termination of the DLSR line and many EF/EF-S lenses, I think they will start to pivot to mid range to more budget friendly products in the R system.  The fact they have put nearly zero effort toward the M system (short and long term) indicates it is going to fade away over time.  If the EF-M mount were going to wholly replace the EF-S mount then we would see a flurry of activity of new products coming to the M system.  Instead we hear nothing but crickets chirping there.

IMO, the complete lack of activity in the M system and fast termination of DSLRs are pointing toward APS-C coming to the RF mount.  I see no reason for Canon to drop APS-C cameras at this point.  Sony has a strong line of APS-C cameras.  Nikon has a very capable APS-C Z mount camera.  Fuji is killing it with their APS-C line.  Then look at all the APS-C Canon users out there that will eventually want to update their gear and I see no scenario where Canon won't bring APS-C to the RF mount.  The only thing that would change my thinking on this is if by some miracle Canon pumps a ton of effort into the M system to make it more attractive to a wider range of users.  I think the odds of this happening is slim to none.  Especially so considering the EF-M mount is based on the same technology as the EF/EF-S mounts they are rapidly terminating.

None of us know the future of the RF system outside Canon. It looks like this year and next will see a massive push to grow RF to a complete range of bodies and lenses. It is going to be a great time for us photographers and fun seeing what comes next.

I agree.  I think Canon has indicated this by making the announcement of numerous EF/EF-S lens terminations along with no new DSLRs in the pipeline.  Add in their severe lack of attention toward the M system and I think this means close to 100% of their future effort to bring new products to market will go to the R system.  IMO, the success of the R5 and R6 has given them the confidence to accelerate their efforts in the RF mount AND terminate the products based on EF technology faster than they might have planned.

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