Canon rumored R7. I'm calling it...

Started 6 months ago | Discussions thread
sportyaccordy Forum Pro • Posts: 18,904
Re: Canon rumored R7. I'm calling it...

MikeJ9116 wrote:

sportyaccordy wrote:

MikeJ9116 wrote:

As am I and APS-C, in general. There are many millions of APS-C users and many of them are waiting for APS-C cameras with an RF mount. IMO, Canon would be crazy to not serve these people in the R system. The M system will not serve them because Canon won't let it serve them.

I think a stronger argument could be made that the majority of APS-C users

  • don't even use their ILCs anymore
  • don't know the difference between APS-C & FF
  • don't know the difference between EF and RF (or that RF even exists)
  • don't know the difference between DSLRs and mirrorless cameras

The argument is in the vast number of APS-C users across all brands (although more so regarding Canon users). In today's low ILC sales just a fraction of these users buying RF mount APS-C cameras amounts to a big portion of annual sales. To make APS-C viable, and profitable, just a fraction of the current user base buying R system APS-C cameras is needed.

Just because someone bought an APS-C camera doesn't mean they are an APS-C user. Like I said the vast majority of APS-C buyers have likely abandoned ILCs altogether.  So there's not this huge mass of "users" waiting for the right camera to buy, and Canon knows this.

Not to mention Canon has had a mirrorless system for nearly a decade so if people wanted an APS-C MILC by Canon they had that choice for quite some time.

The M system is anemic which is why it has not grown into a desirable system to most APS-C users. The EF-S cameras sold more in a given year than M cameras sold in its entire existence.

Right, but which year? I'd wager that in 2021 EF-M is outselling EF-S. What happened in 2012 is irrelevant.

The vast majority of APS-C DSLR users rejected the M system.

Again the vast majority of APS-C DSLR "users" probably only bought 1 camera kit, which they aren't evne using today. They didn't just reject the M system; they rejected ILCs entirely.

It has never been perceived as a serious platform. APS-C in the R system will not have this issue which is why many APS-C users that spurned the M system will buy into the R system.

This is just flat out wrong; we can look to Nikon Z as an indicator of how a crop RF body would do. IIRC the Z70 has yet to crack 100K sales after... 2 years on the market? A far cry from the millions of DX DSLRs Nikon sold in the DSLR's hey day. There's nothing to say things would go any better for RF, especially when you factor in that they already have EF-M (which in many respects is more developed than EF-S).

This happened with FF DSLR users and they have arguably been more critical of ff MILC cameras than DSLR APS-C users have been with APS-C MILC cameras.

Do you have anything to substantiate this?

When it comes to what Canon and the market do we are all speculating and guessing, but your guesses seem completely plucked out of thin air to serve predetermined narratives about where you want the market to go rather than where all the evidence says it will.

My assumptions are no worse than yours at a minimum.

My assumptions are based on sales data and the decisions camera companies have made; I have no idea what your assumptions are based on.

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