Canon rumored R7. I'm calling it...

Started 8 months ago | Discussions thread
Mark B.
Mark B. Forum Pro • Posts: 28,439
Re: Canon rumored R7. I'm calling it...

Michael Thomas Mitchell wrote:

I believe that today's announcement of the new R3 reveals the future of the rumored 7DII successor R7: it's not going to happen.

Not this year.

Canon's APS-C sensor-based cameras began with the original 3MP D30 twenty years ago out of necessity; cost and development simply did not yet support a full-frame sensor body debut. Even after the release of their first full-frame body, the 1Ds, APS-C bodies continued out of necessity and predominated, even across other brands.

An APS-C "R7" simply does not fit anywhere in Canon's lineup. It is not necessary.

Sure it does. It would slot in right where the current 7D II is; somewhere between $1,500 and $2k. Sports shooters and birders still want a fast, high performing AF body that will take advantage of the crop factor.

It would be a black sheep. Fast, yes. But the sensor? No.

The announced R3 looks every bit like the speed-centric rumored R7... except in sensor size.

It's a 1Dx series mirrorless.

The tech now no longer requires a smaller sensor to have blazing speed. I've said for years that the 7DII was essentially an APS-C 5DIII/IV that offered the benefit of speed made possible by the smaller resolution sensor.

Meanwhile, the M series remains fully APS-C. It is a very popular platform with vloggers, Youtubers, and travelers. The benefit is clear: small, lightweight and inexpensive. And for those who need it, there's even speed that still rivals and exceeds the 90D.

The M format is absolutely not a substitute for the 7D II.

And so I'm calling it: the R platform is going to remain full-frame, while the M platform will continue to offer the advantages of APS-C. The announced R3 essentially is the successor, of sorts, to the 7DII: an "R7" in all but name. Now full-frame, it sits above the R5 in the product line rather than below.

We'll see.

Time will tell. No surprise that there won't be an R7 this year, though.

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