Greenville wrote:
GatanoII wrote:
bernie r wrote:
$4999? Wishful thinking, highly doubt it'll be $1500 cheaper than the previous 1DX III...
If it is "just" an R5 on steroids with a grip, 4999$ or a little bit more is not that strange, it should be cheaper than the 1DXIII anyway.
P.S. If the specification are very different from my speculation ,the price could be anything between 4499$ to 6999$, as I already said.
I do not read this as an R5 on steroids. New stacked CMOS sensor, Eye control AF, 30 FPS, larger body with probably better battery life, 1 series weather resistance, and this is what we know, I am sure the camera will have more features. I see this as a camera designed to fully compete with the Sony A1.
Also the R5 competes well in most situation against the A1, I cold be wrong, but if my speculation of 45MP@30fps and 8k without limits and much reduced rolling shutter proves to be true, it's "just" an R5 on steroid, sure the body is 1DXIII like and the battery compartment looks even bigger than the 1D series (great if it's true) but the name is R3 and Canon naming scheme is pretty clear, EOS 3 was an "affordable" EOS 1, it could also attract R5 customers, for a little bit more you could, buy the R3 instead of the R5 (great marketing strategy).
Canon PR words "Landing between the robust EOS R5 and Canon’s flagship EOS-1D X Mark III" If the body is obviously stolen from the 1D line the "soul" should come from the R5, as the sensor is all new, it could mean it the same 45MP resolution and 8k, I could be wrong, but this is what I'm assuming/speculating.
The mirrorless affordable equivalent of the 1DXIII (except the body) is the R6 with exactly the same sensor and it's just 2499$, except for the missing BSI/Stacked it's a steal for the money compared to the A9/A9II.
If the Cinema Camera like the EOS C70 RF mount can be 5,499$, Canon could make a presumer camera like the R3 for just 4999$ [or 5999$ ] and don't think the Super35 Dual Gain Output (DGO) Sensor is going to make the difference in the price compared to a new and advanced FF stacked/BSI sensor, the Canon EOS C300 Mark III is 10999$ with the same Super 35mm sensor, also the 1DXIII will have an "inferior" sensor compared to the R3 , but will continue to be much more expensive anyway, the pricing is not done by just some electronic components alone.
The R3 to keep the tradition of the EOS 3 (and Canon seems to believe in the tradition of their camera names) will need to be the affordable pro camera "anyone" could buy, sure 4999$ is not properly affordable, but fits in a sweet spot between the price of the R5 and the 1DXIII, and as I pointed out the C70 is 5,499$ and the C70 body looks and is more pro oriented than the R3, sure if Canon has a different marketing strategy the price could even be close to 5999$, but I'm guessing Canon will play safe and will try to become the reference in the FF mirrorless camera market in the shortest time possible, and aggressive pricing should be part of this strategy.
I see a price at least at $5,999.
... and once Canon will announce more specification the next month someone will also say that even that is not high enough, I could also see a price above 5000$ to be realistic if Canon will push the limit with the R3, like 8k@60fps or something astonishing and unprecedented like that, but I suspect Canon is looking at a balanced camera that can make happy most pro photographers at a good price point, they need to justify the switch for many hard core pro Canon DSLR shooters and a good price is what is needed, the same approach the R70 makes R mount more interesting for video makers that want to switch from the trusted EF mount Canon Cinema Cameras.
Canon generally does not see the need to go after Sony on price, at least I have not seen Canon use price to compete on a new offering.
The more expensive camera will come and will be the R1, Canon is not shy to have cameras more expensive than Sony or Nikon, but for sure, judging by the name an R3 camera is not going to be priced like a flagship camera, close but not there
The bigger question is Canon concerned about hurting EOS-1D X III.
I think it's not concerned at all, Canon did know the transition was coming and mirrorless will replace most DSRL at some point and judging by how fast they can react, Canon was planning the transition way ahead, Canon Dual pixel AF is no joke, Canon IBIS is second to none, new lenses are coming at a fast pace and with innovation never seen elsewhere and now BSI stacked sensor just in time when it's needed for the market, I think Canon is just following their management own plans, the above innovations will not came out of the blue without proper planning and abilities.
Then again, Canon maybe having problems selling the EOS-1D X III and they need a camera that can offer better competition to the A1 and they are not yet ready to release a R1
Canon is ready to release the R3 because their marketing and engendering departments planned a few years ago an R3 camera was needed at some point, the R1 is obviously already planned, but not for today, Canon made a lot of development announcements in the last years so this is not a surprise, the surprise is the return of the EOS 3 family, but it's not a reaction to the A1 even if will obviously compete (the R5 already do in some areas).
R3 is clearly part of Canon strategy (BSI sensor should have been planned for many years), not a response in a rush to Sony or Nikon, but a response to the growing FF mirrorless market as a whole, the coincidence is that also Sony or Nikon have plans and their cameras will overlap with similar capabilities at some point, today is the day that shows 3 major manufacturers will soon have fast FF cameras with stacked BSI sensors inside, I don't know the price, but I think the R3 could be less expensive than the A1 or the Z9 and at the same time could be in some ways better and this just by the name, if it was the R1 anyone could safely bet that Canon will be the most expensive