R3 spec. and price

David Franklin wrote:

GatanoII wrote:

R3 spec and price speculation

30fps Stacked BSI CMOS Sensor, with much improved AF and 'Eye input AF' that's what we know.

"speculations"

- 20fps mechanical (it's inside the 1DXIII, no need to reinvent the wheel)

- 45MP (A1 and Z9 are 50MP and R5 is 45MP, it's plenty, but anything less is not enough)

- 8k with unlimited recording time (a "little" improvement over the R5, similar to A1 and Z9)

- 4999$ (Canon is going to war ... to win the mirrorless war)

We know it's an R3 and it's going to be priced between the R5 and 1DX III (and the future R1) could be anything between 4499$ to 6999$, but 4999$ could be just perfect for the current mirroless market.

I think 4999$ should be accurate for the current market, Canon could compete against A9II and A1 with just one camera... and easily win in the price/performance ratio with both, obviously also Nikon Z9 will be in serious trouble with such an aggressive pricing, overall Canon has space for a much more expensive camera with the future R1.

The 1DXIII price should be an indication, it's "expensive" because it's unique, no one else makes anymore DSLR with such high performance, that price point will be surpassed by the future R1, till then Canon should have mirrorless cameras below 1DXIII price.

The FF mirrorless war just started and Canon could win also the price race with a "jolly" camera like the R3 that could play the role of a flagship camera at a lower price than other manufacturers, because the true Canon flagship mirrorless, the R1, will come later.

We can already see the R6 compete very well against the A9 and A9II, very similar performance at a much lower price point, just missing the BSI stacked sensor.

Same story with the R5 , no Staked sensor, still competes well even against the new A1 and with an enormous price difference.

R3 with BSI staked sensor, will close the gap with Sony, but Canon by choosing to use an R3 instead of an R1 to fight this battle seems to suggest will still play the game having a somewhat better camera at a lower price point.

The 4999$ price could also push most oh the DSLR pro using the 1DXIII to move on, at a lower price they could have a better camera with no compromise except the (once)"loved" optical viewfinder, Canon will make more money with the RF glass once the migration is complete, at that point many will want more and the R1 will be ready to collect even more pro customers.

I agree. The price could well be either $4,995.00, or at most $5,495.00. Why? Market share. Canon would still make a healthy profit, especially if they can streamline production, which is something they are quite good at. And if they gain considerable market share with that kind of price, they can increase sales of their highest profit margin items - RF lenses.

They have every incentive to do such a thing, and have done similar moves in the past. For example, when Canon introduced the 1DsII, its real competition was not other DSLR's by function and image quality, but was actually medium format digital backs from companies like Phase One that then cost about $30,000.00 (I had one), without even an actual very expensive medium format body to go with it, compared to the (forgot the exact price when I bought two of them at introduction) maybe somewhere between $6,500 and $8,000. They revolutionized the high end pro market then, just as much as they later did with the prosumer market 5D Mark II. If they undercut the market with the R3, it would not at all be out of character and would leave room for the even higher priced R1 with a global shutter which would probably be not only amazing for stills but finally be the first true "hybrid' camera to be suitable for true high end video as well, with a price to match, probably in the $7,000.00 range.

All of this is just my idle speculation, but I did predict the price of the R5 correctly at well under $4,000.00 when others were talking much higher prices.

My guess is $6999 and the R1 will be $8999