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A potentially daft question

Started Mar 28, 2021 | Questions thread
Michael Fritzen Veteran Member • Posts: 6,741
Re: A potentially daft question

You might compare it also to watches.

In part it may be pure luxury, but in part it's also about low production runs of extremely high engineered gear, usage of more longer lasting, more noble materials, allowing perhaps rougher (professional) use. And it's a well known factor that upping the game from, let's say 90% of "perfect" to 95% of perfect rises the costs exponentially.

And it's also clear that the marketing and financial departments factor in a "coolness multiplier" that doesn't account only the R&D and real production costs...

If a company occupies already a certain market niche it's not unlikely that the project of a new product in the line starts actually in the marketing departments, where such a new product shoud settle in the market and in the current line of products.

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Cheers,
Michael Fritzen

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