Olympus has a problem, and they can fix it easy

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Humansvillian Senior Member • Posts: 2,536
Olympus has a problem, and they can fix it easy

I enjoy reading about special high dollar Olympus cameras with “bird” settings and long lenses that cost $6,500 and how an Olympus camera can shoot 60 frames a second and a bunch of those before you get the shutter pressed down all the way and stabilization limited only by the rotation of the earth, and hand held high resolution shots. Santa Claus and all his elves never will make a better toy than Olympus cameras.

But Olympus needs brand new addicts. Since the do gooders haven't yet forced the camera companies to enter into a Master Settlement Agreement like they did cigarette companies, JIP can market to kids and codgers alike, using any tactics they desire.

Canon or Nikon either one, sell perfectly wonderful new starter DSLR cameras to high school kids for about $400, complete with kit lens. The same  kid must pay a lot more, for the cheapest Olympus.

The newbie customer must learn about f stops and aperture and ISO and shutter speed on some camera, and Nikon and Canon are likely to snag a lifelong customer, selling them their first starter camera.

Here are some shots I just made, point and shoot, using the default iAuto settings of a 2011 PL2 and 2009 14-42 “wobble” kit lens. Olympus did all this over a decade ago:

Those won’t impress an Olympus addict but they’d blow away a first time smartphone owner with their Olympus colors.

And this was straight from the box, point and shoot. Even a PL2 had a PASM dial 1/400 shutter speed, art filters, scene modes, a movie button, and a menu so full of goodies it needs a companion book to explore them all. It even has a decent IBIS supposed to be good for four stops.

Olympus can sell on this day, a brand new 14-42 IIR kit lens or a 40-150R telephoto lens for $100 each, at a profit.

What if they stuck the innards from just a M10 IV, inside a new $299 box with a large bright fixed screen, flawless link up to a smartphone, a PASM dial, and maybe a wheel on the four way controller?

Name it a PL-SX1, and sell millions of starter cameras to kids, and a few codgers too.

I’d buy one, to try out the 20mp sensor.

It couldn’t cost much to try, could it?

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