Photokina lives threescore and ten but no longer

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Colin in Amsterdam Forum Member • Posts: 69
Photokina lives threescore and ten but no longer

One of the world's major photography trade fairs, Photokina, has said goodbye and thanked its visitors for coming along to Cologne in Germany every two years since 1950.

In the customer email (also on the website below) I read

"Even before the coronavirus pandemic began, the imaging market was already subject to strong upheaval, with annual percentage declines in the double digits. The momentum in this direction intensified massively in 2020, most recently reporting a decline in the 50-percent range. Within photokina, these market shifts grew very noticeable in the recent past. Conceptual changes, too, such as the inclusion of the smartphone and new imaging technologies, along with a change of cycle and a schedule change, were not enough to compensate for the downturn in the numbers and marketing budgets of exhibitors owing to consolidation of the classic market."

Nothing to do with Olympus ? Of course it does. Olympus is one of those loyal exhibitors who was never going to attend again - and I was never going to be able to get three Olympus cameras cleaned for free on every visit.....

Website:

https://www.photokina.com

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