The fallacy of WB cards?

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MinAZ
MinAZ Veteran Member • Posts: 5,584
The fallacy of WB cards?

I understand that WB cards can be useful if you are shooting under adverse lighting conditions and you want to represent "true color." The problem is that true color is defined by the light being photographed, and while it may have meaning in commercial advertising or product (being calibrated to the Sun), in creative photography, it often doesn't. For example, imagine if you set up an elaborate shoot using colored gels, and then use a WB card and calibrate for it. It will reset the entire shoot to be the same as without gels. So in this case it would be pointless. Probably the only way to truly calibrate for the shoot is to decide what temperature you want beforehand, and then use a color checking tool to make sure the color you are getting is the color you wanted. Nowhere in this workflow would you "white balance." True or not?

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