When the engineers and the accountants put their heads together

Started 4 months ago | Discussions thread
Sergey Borachev Veteran Member • Posts: 5,296
Re: When the engineers and the accountants put their heads together

kcdogger wrote:

" The answer - automate and play to where the most buyers are, not to a small group of elites - and it ain't for $7500 cameras and lenses. Sure, provide a few technology wonders, but that isn't going to give enough profits to make a profit.

Somebody come up with a Henry Ford (assembley lines or robots, or ..... etc.) or equivalent for the camera industry. Make a good product, sensibly priced and collect good profits. Stop with the "hand work" and with always trying to introduce the latest whiz-bang, high tech thingy - unless you want to go broke.

Agree.  Olympus should already know this after the 43 failure.

It's important to know ones place and do what sustainable and achievable to survive.  Olympus seemed to be trying the upmarket strategy with the $2000 E-M1 II back in 2016, not realising that both its place as a camera maker and consumer confidence in it have eroded a lot over the years.  Then they doubled down with the other f/1.20PRO lenses and even a new E-M1X, apparently catering only to the tiny percentage of its users (a tiny user base compared to others).  They rest is history.

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