The Biggest Competitive Challenge for Pentax - IBIS as Commodity

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JawaT Regular Member • Posts: 159
The Biggest Competitive Challenge for Pentax - IBIS as Commodity
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In Body Image Stabilization (IBIS) used to the one of the distinctions of the Pentax brand over the last decade. The 3+ EV advantage that came with IBIS - depending on the Pentax body - made dated lens designs and increasingly limited lens options, something that one could live with. The other plus was its mount compatibility with lenses going back 50 years on which one could use IBIS!

But the latest crop of cameras from ALL competitors now sport IBIS. Therein lies a major challenge for Pentax.

JawaT

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