Olympus digital magazine seems dead (iOS)

Started 3 months ago | Discussions thread
Samuel Dilworth
Samuel Dilworth Contributing Member • Posts: 716
Re: Thanks for the link.
2

Raist3d wrote:

Honestly I don't mind if they need to cut it out to cut costs but I think there's marketing value in continuing it.

I suggest the value in it is minimal by comparison with its production costs. Outside Leica, whose magazine is quite different (it promotes art), these magazines never had wide readership. And today the readership must be nearly nil. There’s a better return on investment by adapting the content to social and getting engagement there.

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