Intentional Color Corrections Planned for Display in Ambient Light

Started 2 months ago | Discussions thread
Tom Axford Veteran Member • Posts: 7,299
Re: Intentional Color Corrections Planned for Display in Ambient Light

flyinglentris wrote:

Consider for a moment this problem, which I'm sure has been considered before, but on reflecting upon it, I cannot recall ever hearing about color photography being intentionally cast to accommodate display in a particular ambient lighting condition.

To be sure, I have known that paintings often doped their colors to accommodate display in certain lighting. There are classical examples going back to per-renaissance.

But for photography? Street lighting is never pure. If you shoot photos for an ad spot that will be displayed on the side of a metro bus, Those images will have to deal with two lighting conditions, daylight and nighttime street lighting. This variance would make any scheme impossible and I can see that one would shoot for normal color rendering in daylight and that's that.

Are there situations where the display ambient lighting requires a planned color treatment for photographic images to ensure that the color look normal in those conditions? And if so, how does one evaluate and intentionally treat the image to render proper color in those conditions? I would consider simply shooting the original image in the same lighting conditions without corrective filtering. And hopefully, the camera's internal color adjustments can be managed to disallow it from messing with that.

I am assuming that this is never done and the offense of the display condition is simply tolerated and accepted.

Am I wrong?

[Mod: moved to more appropriate forum]

Are you talking about prints or screen display?  Clearly these are fundamentally different.

Prints are seen by reflected light and the photographer usually aims to match the colours of the original subject as closely as possible, assuming the original subject is also seen by reflected light. In that case, if the light illuminating the print is the same as that illuminating the original subject, then the colours should look the same.

If you are viewing images on a screen with its own backlighting, then the colours you see will obviously depend on the colour of the backlight.

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