Thom Hogan’s Fever Dream...

Started 9 months ago | Discussions thread
OP Bisonbison Regular Member • Posts: 483
Re: Thom Hogan’s Fever Dream...

Jim Keye wrote:

sirhawkeye64 wrote:

Yes it would be nice if Nikon would do this as they kind of need a fast APS-C ML body for the pros.

Nikon needs marketshare, and the "pro" or high-end APS-C market is the smallest one there is, particularly with the lack of lens support. Nikon has been pushing full frame ever since the D3. So a high-end APC-C MILC is going to be one of the last holes Nikon fills, if they ever do.

You are correct in your assessment that Nikon needs market share. Which is why they need a pro mirrorless DX option. Everyone who currently shoots with a D500 (and D7xxx) does so for a reason. If they wanted and could afford to get a full frame option they would have. 
If Nikon thinks that all of those users will just say oh well and get a Nikon full frame mirrorless when capable crop sensor models exist in competitors’ line ups, they are mistaken.
In the current market they can’t afford to just focus on the biggest slice of their market and hope to retain their share of available camera buyers. Even more important, they need to give some indication either on a roadmap or interview that they are working to provide equivalent Z options for all their existing DSLR users if they have any hope of holding on to them. Just having an FTZ isn’t enough.

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