With rumors of a Z8, where does the Z7 fit in?

Started 7 months ago | Discussions thread
Anonymous Pi Contributing Member • Posts: 874
Re: It's a good question
2

olyflyer wrote:

You can't compare imaginative cameras with existing ones. Forget about Z5, when (if) that comes the Z6 will be phased out. Forget about the Z8 and the Z9 for a long time. When one of those comes, the Z7 will be phased out and replaced.

This doesn't make sense for at least a couple of reasons.

First of all, "phasing out" models with the naming strategy Nikon has chosen for Z cameras leaves you with little or no room to maneuver in the market. Sure, they could bring them back, but why? And why phase out the cameras that you've established reputation with?

Secondly, this idea that the Z5 will replace the Z6 (based on rumors of the Z5) isn't even rational. Nikon doesn't need to replace the Z6 with something that a couple hundred dollars cheaper, and not nearly as good, as a Z6. What they do need to do is add a camera below the Z6 that is several hundred dollars cheaper and complements the Z6 as a true entry level FX camera. The rumored "Z5" doesn't do that, it's not a rational product positioning, all it does is disrupt Nikon's own product line. I for one am very skeptical of the rumors.

Likewise, with the Z7/Z8 contentions -- especially combined with these Z5/Z6 ideas. When you put these ideas together, you have this huge functional gap between this crippled (rumored) "Z5" spec and the expected "Z8" spec, with nothing in between. Again, this isn't a rational product line.

Nikon can very well have a viable line of 5 FX cameras if they are rationally positioned. A Z9 is a different animal altogether, so it doesn't have to "fit in" with the others. A Z5 for $1K - 1.2K with less functionality (esp. no IBIS) and the same resolution as a Z6; a Z6 where it is now; a Z7 where it is now; a Z8 at 60MP: these all appeal to different people for different reasons and cover the full spread of FX capability. This is rational. The idea you are repeating is not rational, it's haphazard and disruptive to Nikon's own product strategy. Maybe Nikon will totally surprise me, but I don't expect them to engage in madness.

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