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FULL STEAM AHEAD, LUMIX

Started Jun 24, 2020 | Discussions thread
JakeJY Veteran Member • Posts: 5,442
Re: G9 vs G6

MrALLCAPS wrote:

glassoholic wrote:

The EM5 mark 1 was radically smaller and lighter than the typical entry level DSLR, even APSC, at the time. That alone gave it a wow factor for new buyers or those with aching wrists who had had enough of heavy, big cameras. Today, a new buyer would not be as impressed when comparing m43 body size against the competition (FF and APSC included as competition today). Plus, most new buyers don't think ahead about a system of 8 or so lenses in their bag.

The EM5 was a hit for Olympus, then they followed it up with the arguably most bodies sold EM10.

Then they went Big with the EM1.

The EM5 should've been Olympus's flagship camera, but someone over there though bigger camera and lenses was the "in" thing to do, in order to compete with the FF/APS-C Cameras of the world.

They were wrong, like a lot of these analogies thrown about 'round these parts.

The available data doesn't suggest that. They did not make profit when they released the E-M5.

They had 2 quarters that was profitable coinciding with the E-M5 II release (4-6/2015, 10-12/2015). Then 3 quarters (and one financial year) that coincided with the "overpriced" E-M1 II (10-12/2016, 4-6/2017, 7-9/2017)

https://www.dpreview.com/forums/post/62140066

It is the recent success with the E-M1 II that likely drove their current strategy.

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