Signs of (Olympus) Life

Started 2 months ago | Discussions thread
Bernard Regular Member • Posts: 347
Re: New Oly Statement on Olympus' Future:

Danielvr wrote:

"Dear valued customers

We sincerely apologize for causing you worry during this eventful moment in Olympus history.

At the same time, we would like to take this opportunity to thank the many customers for their warm wishes and encouragement for the future of Olympus cameras. We have received many heartfelt messages from Olympus users telling us how they are looking forward to our new products.

This is not the end- this is a new beginning.

Olympus has long believed that no matter your photographic desire, it's pointless if you can't easily carry your camera with you.

Our understanding of the value of small and lightweight camera systems and the pursuit for advancement of them has been passed down through generations of Olympus products. Indeed, this spirit is engraved in our DNA.

"Compact and lightweight", "Powerful image stabilization", and "Optical performance"- these things will continue to be reflected in our new products into the future.

We are preparing for a new journey- one we want to make with you.

[..] We thank you for your continued support."


I'm very much looking forward to Oly's next camera announcements!

Too little, much too late?  This is the type of clear message of purpose that they needed all along.  The E-M5 III with the 12-45mm pro was the first combination to excite me for a long time: Light, small, with good ergonomics and excellent performance.

I go way back with Olympus (including the OM2n when it first came out and an E-520).  They needed to emphasize what sets them apart from other formats with a long-term and consistent message that was clear to other photographers and would-be photographers alike.



 Bernard's gear list:Bernard's gear list
Panasonic Lumix DMC-GM5 Panasonic Lumix DMC-GX85 Panasonic Lumix G X Vario PZ 45-175mm F4.0-5.6 ASPH OIS Panasonic 12-35mm F2.8 Panasonic 20mm F1.7 II +3 more
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