Over Engineering

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Alexis D Contributing Member • Posts: 773
Over Engineering
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Remember the pride on the face of some executive when commenting how they over-engineered their camera?

The 43 SHG lenses come to mind immediately, as well as the E-5, when talking about over-engineering.

How many stops of IBIS benefit do most photographers really need? How many photogs need 1/2s or slower steady shots, e.g. shoot motionless objects at night, using long lenses or small apertures? I have been quite happy with only 3 stops. The additional requirements in terms of hardware to support 5, 6 or more would be costly in terms of battery, heat management, processor, size and weight, and of course costs. Having got 5 stops since the E-M5 II in 2012, that IBIS must be so cheap if used in the E-M1 II, the big camera that was released at FF price. Remembeer I am talking about the majority of photographers, whose custom is necessary for survival in a market that declines year after year after year.

Similarly, how many fps is enough for most camera buyers? How big the buffers need to be for bursts? How many of the buyers considering an Olympus are movie makers or serious video shooters, and they would pay a high price to do so when there are other choices from Panasonic, Fuji and Sony at around the same price? How many sports photogs will be willing to trust Olympus, which has little professional service/support, little really long lenses, and buy the E-M1X, considering their investment in camera and lenses in the major brands, the fact they rely on their gear to make a living? Is the 7 stops of IBIS help critical in Olympic sports, or even in normal sports events, indoor sports, ...? Would a bigger sensor be more helpful when high ISO is necessary to freeze motion, and to let one crop, and more DR ... ? Would a new tech sensor help with AF pixels all over the sensor, with BSI and the ability to shoot in cropped mode, ... be more useful? I know, there are people who prefer small lenses, but it seems there are enough young pros making a living out of sports and they are ready (and able) to carry the extra weight than somewhat lighter Olympus gear. What was Olympus thinking?

Again, it is the total sales and profit that count, which depend on the buyers out there, not the preferences of the experts on this forum, as they are a small minority in comparison.

Olympus E-5 Olympus E-M1 Olympus E-M5 II
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