Will Fujifilm be next?

Started 3 months ago | Discussions thread
John Gellings
John Gellings Veteran Member • Posts: 6,922
Re: Will Fujifilm be next?

BWJunkie wrote:

John Gellings wrote:

BWJunkie wrote:

Assuming you are correct about Fujifilm's imaging division making up for 11% of their revenue, let's remember that their Instax cameras are what keeping their imaging division afloat.

Tim C.

Afloat sounds like you think Fuji is almost sinking... no, Instax is the camera / film piece that makes them very profitable. They had a record high income in March 2019.

No need to get defensive, John.

Take a look at the infographic from 3rd quarter 2019 in the earlier thread here: https://www.dpreview.com/forums/post/64079675

Photo imaging (which includes Instax): 257.5 billion

Optical device and electronic imaging: 129.4 billion

Like most other companies, Fujifilm didn't do well financially this year.

Tim C.

I have no problem with Instax being more popular than any other photo product... I just had an issue with the word afloat.  As if they were just about to sink.

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