Will Fujifilm be next?

Started 3 months ago | Discussions thread
The Fat Fish
The Fat Fish Senior Member • Posts: 1,251
Re: Will Fujifilm be next?

Greg7579 wrote:

We are having some fun now Fat Fish. Let me add some thoughts to your bits of wisdom.

The Fat Fish wrote:

1) I can see Fuji dropping X-Trans in order to reduce costs, increase performance and appeal to a slightly wider market.

Dropping XTrans will not increase performance. But I think it is a 20% possibility.

I vaguely remember an article stating that the cameras have to use increased processing  power to process the X-Trans CFA into the final stills/video? I could be wrong. If it is true, what else could that processing headroom be used for? Fast fps? Better video? Better AF? All would help sell the cameras more than X-Trans.

Given how it's not much of a selling point and in some cases deters customers, combined with the extra development and production costs it's an "easy win" in the cost saving department.

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