Will Fujifilm be next?

Started 3 months ago | Discussions thread
The Fat Fish
The Fat Fish Senior Member • Posts: 1,251
Re: Will Fujifilm be next?

All camera brands are struggling, even the giants like Canon and Nikon. What we will likely see is some changes in the way Fuji does things.

1) I can see Fuji dropping X-Trans in order to reduce costs, increase performance and appeal to a slightly wider market.

2) Consider the full frame market. I'd love a full frame X-T4 but its always been unlikely. Now full frame is coming more budget, Fuji may consider entering the market.

3) Reduce the prices of their cameras. For the most part, Fuji's are great value but the reduced cost of full frame may mean they need to reduce their APS-C price.

4) Invest in other areas to support their camera business. Fuji like Canon and Nikon are huge companies that compete in many industries. I can see those other industries attracting their primary focus.

5) Design some less retro styled bodies. I really like the Fuji designs like the X-T4 and the X-E3 but appealing to a niche market is risky.

6) Increase video features. This is something they have done well and started back with the X-T2. Many dinosaurs will claim this is a terrible idea but know that it isn't in place of stills, it's in addition to them.

7) Offer more affordable lenses. Fuji already have the XC line of lenses but I can see the XF line getting cheaper. When you get a good copy, Fuji lenses are fantastic but they are not cheap for APS-C. I can see some more aggressive lens pricing coming in future.

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