Will Fujifilm be next?

Started 3 months ago | Discussions thread
Morris0 Forum Pro • Posts: 15,731
Re: Will Fujifilm be next?

John Gellings wrote:

MrSee wrote:

I think Fuji will do what everyone else does. As long as there is market demand and Fuji is making the profit they want to make, then they will be around. When demand shrinks and profits go away so will Fuji. They are not in the business to make cameras, they are in business to make $$$.

While they do not want to lose money, Fuji does seem to be one of the few companies that does operate with a great level of enthusiasm and love for photography and not just love of profits. Sigma comes to mind too. However, we should all be thanking the popularity of Instax for all the great Fuji gear that we have available.

If Sigma is so profit motivated, then why do they make cameras that don't sell well?


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