Will Fujifilm be next?

Started 3 months ago | Discussions thread
Truman Prevatt
Truman Prevatt Forum Pro • Posts: 11,083
Re: Will Fujifilm be next?

biza43 wrote:

Truman Prevatt wrote:

Olympus cameras will not disappear. They ownership has just changed. They will fire people - particularly managers, cut cost by moving all assembly out of Japan and try to make a profit. After all they spent money to obtain the resource so they are not going to throw it away. After Sony sold off their interest in Olympus - the handwriting was on the wall. But at the end of the day - the market is collapsing long before the pandemic and resulting recession.

Each company is different and I would not Olympus selling off the Olympus camera brand will have much to do with the long term viability of Fujifilm, Sony, etc.

Sounds reasonable. But.. who is buying is a fund, which often cuts cost (as you said), to sell later at a profit.

That what holding companies do.  Buy depressed assets - fired the management and bring in their own.  Stream line the operation and cut out non-preforming product lines.  The goal is to make it profitable so they can sell it off at a profit.  The will get the trade name "Olympus" and they will get all the patents.

It could be good news actually for the Olympus camera brand since it was a nit in the big scene of things at Olympus which had long transitioned from a camera company.  It might get the management attention it needs.

On the other hands the head winds of a collapsing digital camera market will be strong.  On the other hand Olympus has a wealth of technology in patents that could be quite valuable.

Only time will tell.

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