Will Fujifilm be next?

Started 3 months ago | Discussions thread
biza43 Forum Pro • Posts: 12,508
Re: Will Fujifilm be next?

Truman Prevatt wrote:

Olympus cameras will not disappear. They ownership has just changed. They will fire people - particularly managers, cut cost by moving all assembly out of Japan and try to make a profit. After all they spent money to obtain the resource so they are not going to throw it away. After Sony sold off their interest in Olympus - the handwriting was on the wall. But at the end of the day - the market is collapsing long before the pandemic and resulting recession.

Each company is different and I would not Olympus selling off the Olympus camera brand will have much to do with the long term viability of Fujifilm, Sony, etc.

Sounds reasonable. But.. who is buying is a fund, which often cuts cost (as you said), to sell later at a profit.

The m43 systems never got much traction or market share, at least away from Japan. Here in Portugal Olympus is still a brand with recognition in the public, theere is even a factory and service centre.

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