Why is art photo paper so expensive?

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Alexey Senior Member • Posts: 1,108
Why is art photo paper so expensive?

For example, 8.5 x 11 Epson Velvet paper is well over a dollar a sheet.  For 13x19, you are looking at nearly $5 per sheet.  It looks to me like a regular watercolor drawing paper.  With an inkjet-friendly coating perhaps.  Why is it (and other artsy photo papers) so expensive?  Are they coating it with powdered gold or something?

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