EM-1 Miii: Fairly disappointed, but might still give it a try

Started 4 days ago | Discussions thread
EZGritz
EZGritz Regular Member • Posts: 480
Re: why (waste money) flying journalist to Costa Rica, why not buy New Sensor?

Typically you have to place a large enough order to cover the cost of semiconductor design and fabrication + a profit. Sometimes you can't cancel the order, or you have to pay a penalty to do it. That's a big financial hurdle especially if you have relativley low unit sales and low margins. You have to have cash or credit and its very painful if you can't move the inventory. It can be an existential error, a bet the company commitment.

It can cost more than your entire marketing budget. No matter what product you put on the shelf, you have to spend marketing dollars whenever you can get the most exposure and a positive message. In the case of M43, when you have so many people claiming the system is inferior you have to prove it isn't. Sending someone who can prove it's as capable as competive systems and better in some ways is worth a great deal.

 EZGritz's gear list:EZGritz's gear list
Olympus E-M5 II Olympus E-M1 II Olympus Zuiko Digital 1.4x Teleconverter EC-14 Olympus M.Zuiko Digital 17mm F1.8 Olympus 12-40mm F2.8 Pro +1 more
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