No wonder Sony did not bother...

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sybersitizen Forum Pro • Posts: 15,191
Re: No wonder Sony did not bother...
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Jonneymendoza2 wrote:

The Davinator wrote:

Jonneymendoza2 wrote:

Honestsly why did canikon not go full mirrrorless and just tell those old school dslr sports shooters to just grab the adapters to adapt there super tele lenses?

the 1dx3 and d6 should have been mirrorless cameras from the get go

Why? Because the target market for that gear does not want it.

more like they are scared of change

I''m not sure you understand the ramifications of forcing change on people.

Back in 2010, Sony alienated a large percentage of A-mount users by abandoning DSLRs and moving to SLT models only. 2010 also marked the introduction of E-mount. Both of those moves were seen as acceptable risks because Sony was simply failing in the attempt to directly compete with Canon and Nikon in the DSLR arena, and the new tech was a way to move to a different playing field where Sony could gain a lead.

In more recent years, Sony further alienated a large percentage of users by effectively abandoning the A-mount system while directing almost all development to just the E-mount system. The A-to-E-mount adapters provided by Sony have never offered the same capabilities that are available with native E-mount lenses, and the gap between adapted operation and native operation keeps growing. The Sony adapters are basically a dried out bone that was thrown to the A-mount community.

In addition to marginalizing those who might have their own reasons for preferring DSLRs, or SLTs, it costs users money when they are pushed by a manufacturer into a new technology. Because of all this, Sony actually lost customers to other manufacturers for years, and only lately enjoyed an influx of customers who either truly prefer mirrorless cameras or just capitulated and had the financial resources to pony up and reluctantly move to E-mount.

Canon and Nikon have both built an enormous customer base of DSLR users, to the extent that Sony never had in the first place. The strategy of those companies going forward cannot be the same bridge burning strategy that Sony employed. They have to move more carefully.

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Lan
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