Leica

Started 3 months ago | Discussions thread
mamallama
mamallama Forum Pro • Posts: 57,171
Re: Leica
2

BG28 wrote:

Leica is a luxury brand. While those camera ARE extremely well-made, luxury goods have high prices so that they are exclusive, and add a sense of unattainability to them. People then value them even more.

https://en.wikipedia.org/wiki/Premium_pricing

To be clear, I DO WANT a Leica.

Psychology, man.

A Leica is like jewelry. It doesn't have to function. The value is being seen with it. However to do that it has to fit with everything else, like wearing expensive clothes and riding in a luxury car. A bum carrying a Leica will not have the same effect. 

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