Will the coming decade be the decade of Canon?

Started 3 months ago | Discussions thread
joenj Contributing Member • Posts: 847
Re: Will the coming decade be the decade of Canon?

Battersea wrote:

At least 2020 and probably 2021 will be the most exciting times for Canon in quite a while. What will Canon develop in the coming ten years? Will they maintain their sales dominance or will Sony and Nikon or others be able to gain sales equality? What does Canon have to do to keep their strong position?

It is impossible to look a decade ahead to what they will develope. Innovations that make it into camera products in ten years will be based on basic inventions that are still in future from now.

It depends on how much Canon is willing and able to spend for R&D in future. The positive is that they have a long history and deep knowledge base of imaging products. But that is no assurance to stay in front in future.

The camera market is at an inflection point: Volume goes down, eating up profits. Some will loose this race. The camera market will have less players in ten years. For those to survive they need to come up with distinctive inventions.

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