Will the coming decade be the decade of Canon?

Started 4 months ago | Discussions thread
walter g1 Contributing Member • Posts: 865
Re: Will the coming decade be the decade of Canon?

Battersea wrote:

At least 2020 and probably 2021 will be the most exciting times for Canon in quite a while. What will Canon develop in the coming ten years? Will they maintain their sales dominance or will Sony and Nikon or others be able to gain sales equality? What does Canon have to do to keep their strong position?

That's a tough one. The way I look at it Canon has to have all their Full Frame cameras models out by the end of 2021. To be on an even footing camera wise with Sony. If they go beyond that Sony could roll out new models.

The good thing for Canon is Sony has already updated most of there models.

The only Sony Full Frame that's likely to be released this year is the A7siii, and that's a big if. Sony said it wouldn't be released until everything was right. I have a feeling it will be this year with a new sensor and tech.

Now Sony could pull a suprise with an early release of the a7iv.

Depending on how well RP sales go I wouldn't be suprised if Sony had an A5 prototype already finished. The A5 has been a ruomor for years but Sony never had a reason to release it. The RP might be that reason.

That being said I think 2020 and 2021 will be very exciting times for Canon.

As for dominance and what the next ten years bring that's the tough part. It depends alot on the market, but it also depends heavily on how fast the DSLR market dies. If Canon or Nikon misjudges how quick they need to make the changeover, Sony could easily take over as number one.

Let's just say we live in interesting times.

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