No lens announcements?

Started 3 months ago | Discussions thread
Jonas Palm Contributing Member • Posts: 994
Re: No lens announcements?

glassoholic wrote:

Tom Caldwell wrote:

Gregm61 wrote:

garryr wrote:

What’s missing?

I’d replace my 40-150mm f2.8 in a heartbeat with an updated version 2 that includes in-lens IS. Dual IS, especially when using this lens with the MC20, would be a great update.

Probably would have to sell the remainder of stock from the warehouse first. The lens is unlikely to be in continuous production but batched into stock in a warehouse and sold from there.

If it is selling well (as it should) then there is no incentive to re-engineer it as a second model.

If it is not selling well then it might take some time before they make an updated version. But the cost/benefit of putting the re-engineering into an upgraded version, and how much the extra cost might effect sale,s must be balanced against building completely new lenses - which also seem to take a long gestation period - must be balanced to economic reality.

Of course if it is selling terribly badly then they might not even bother making another batch.

Out of the entire lens range released from Oly and Pana, there has not yet been one discontinued and replaced yet. There have been some exterior changes with version 2 lenses but that is all. Oly have reportedly, with version 2 lenses, added updated nano type coatings to the front element, but nothing else internally. I wonder why there have been no replacements?

I haven't seen the Olympus 17mm f2.8 for a long time now.

I suspect it was taken out of production a fair while ago. Can't see why anyone would want it, really, given the alternatives, so it makes sense. (It can be had second hand for those interested, of course.) Since lenses aren't continuously spit out on a production line anyway, there is little need to actively discontinue lenses. You just never start up production of the lenses people stop buying.

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