No lens announcements?

Started 3 months ago | Discussions thread
glassoholic Senior Member • Posts: 4,615
Re: No lens announcements?

Tom Caldwell wrote:

Gregm61 wrote:

garryr wrote:

What’s missing?

I’d replace my 40-150mm f2.8 in a heartbeat with an updated version 2 that includes in-lens IS. Dual IS, especially when using this lens with the MC20, would be a great update.

Probably would have to sell the remainder of stock from the warehouse first. The lens is unlikely to be in continuous production but batched into stock in a warehouse and sold from there.

If it is selling well (as it should) then there is no incentive to re-engineer it as a second model.

If it is not selling well then it might take some time before they make an updated version. But the cost/benefit of putting the re-engineering into an upgraded version, and how much the extra cost might effect sale,s must be balanced against building completely new lenses - which also seem to take a long gestation period - must be balanced to economic reality.

Of course if it is selling terribly badly then they might not even bother making another batch.

Out of the entire lens range released from Oly and Pana, there has not yet been one discontinued and replaced yet. There have been some exterior changes with version 2 lenses but that is all. Oly have reportedly, with version 2 lenses, added updated nano type coatings to the front element, but nothing else internally. I wonder why there have been no replacements?

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