Entry Nikon MILC selling at cost

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chambeshi Senior Member • Posts: 2,245
Entry Nikon MILC selling at cost
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Thom Hogan's  essay on Nikon's future generated a flurry of discussion .

It is clear Nikon has no option but prune the diversity of camera models, and prioritize which lens mount.

Based on the history of solid-state devices, the signs are there that unit costs of Consumer level cameras will plummet. If these are not priced < $500 they will not sell in volume. A "basic" MILC is cheaper to mass produce than a DSLR, such as D5***. This means the price of the body could well drop to that of a decent Coolpix... A DX sensor is key to lower manufacturing costs. Spot the difference? Only the Z-mount really.

The smartphone analogy applies. Top models are expensive but more and more users simply do not need to upgrade, unless they lose firmware support but this precipitates brand switching (so simple with a smartphone). The only way to sell them the new model is to soften the price hurdle.

This means the "entry" level camera has to be basically sold at near cost if Nikon is to sell lenses to new buyers (=emerging photographers of high school, college age).

With cameras, cross-mount adapters will allow us to keep using trusty lenses and use bargains (within limits eg Z-Nikkors cannot be adapted to other mounts). Used prices should drop, however as some users may cause a flurry of system switching to what looks like the "greener" pasture.

Tough selling markets ahoy!!

 chambeshi's gear list:chambeshi's gear list
Nikon D850 Nikon Z7 Nikon AF Nikkor 85mm f/1.4D Nikon AF-S Nikkor 58mm f/1.4G Nikon AF-S Nikkor 400mm f/2.8E FL ED VR +19 more
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