Is Fujifilm Electronic Imaging Eating Instax Customers Money?

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Miki Nemeth
Miki Nemeth Senior Member • Posts: 1,505
Is Fujifilm Electronic Imaging Eating Instax Customers Money?

It would be interesting how much on the Instax users money Fuji is pouring into financing the electronic imaging division? Vs how much money do they use for new and interesting Instax products?

53.6 Instax vs 17.4 Electronic

I used to have a Fujifilm camera, and that was the reason I bought an Instax SP-2 printer, and I have been spending quite nice money on Instax film since.

I belong to the group who would love a full frame Fuji camera with the excellently clean shutter + exposure compensation dial and aperture-ring-on lens interface but with the size and shape of the recently announced Sigma FP, with IBIS, tilting screen, tilting EVF like the GFX line has, and with the C-AF of Sony A6400. The X-T3 would have been almost OK, but with FF sensor and IBIS.

Panasonic eventually gave up and jumped into the the full frame arena. Fuji should do the same.

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