See this really interesting interview with Olympus....

Started 2 months ago | Discussions thread
JakeJY Senior Member • Posts: 3,646
Re: See this really interesting interview with Olympus....
2

VideoPic wrote:

I also thought these paragraphs were interesting.

What I also found interesting when studying a number of interviews was Olympus explaining how their early acceptance of the mirrorless camera as their future market helped them to gain market share in a generally declining market. This happened on two levels, one they managed to maintain quantity levels in those lines they were targeting while competitors lost quantity sales and on another level they managed to increase marketshare. This was very interesting to learn.....

On the volume market they talk about the PEN:

"Our main problem is therefore how to attract beginners to the photography market. That's why we try for example with our Pen series to have very attractive features for women for example. In Asia, these trends have been successful. We must therefore work to create products with attractive features for the younger generation."

I know here on enthusiast forums people don't care about selfie screen, the color selections, and disagree with the decision to remove the accessory port (and thus EVF option) in exchange for a pop-up flash. I totally see these sorts of decisions making an impact on the actual volume market for these types of cameras. Same thing with the reaction of horror on it having a 16MP sensor, when I doubt the target market really cares that much (vs having a lower price tag as a result).

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